RudderStack and Mixpanel Announce Partnership Advancing Product Analytics for the Modern Data Stack

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Myles McDonald

Director of Partnerships at RudderStack

September 28, 2021

Mixpanel is an industry-leading product analytics solution for mobile and web applications. The company’s powerful self-serve tool helps product teams understand usage so they can build products that convert, engage, and retain more users.

As an analytics tool, data is the input that powers every insight. On a recent episode of The Data Stack Show, Mixpanel VP of Product and Design, Neil Rahilly noted “the better and richer and more trusted the data that gets loaded into Mixpanel, the more value we can create for our customers.” To get better, richer, and more trusted data into the tool, Mixpanel takes a warehouse-first approach to analytics, positioning the cloud data warehouse at the center of the data stack. With the warehouse at the center storing aggregated data from across the user journey and the data stack, it becomes a central, foundational source of truth allowing Mixpanel to deliver deeper insights.

Like Mixpanel, RudderStack takes a warehouse-first approach to customer data management, and we’ve written about the warehouse-first analytics stack before. Our data pipelines enable you to build your customer data platform on your warehouse - not in a black box - making us the perfect partner to deliver comprehensive behavioral data to Mixpanel. And our plug-and-play data pipelines make it easy.

“We have really enjoyed collaborating with RudderStack and view our partnership as a meaningful step forward for our customers. Now, our customers can more easily join their product and business data and unlock more answers in Mixpanel.”

- Amir Movafaghi, Mixpanel CEO

Rudderstack supports Mixpanel as a source for pulling event stream data into your warehouse. We also support Mixpanel as a destination for events and as a destination for data from other sources modeled in your warehouse. Not only can you send behavioral data to Mixpanel, but you can enrich it with other event and dimension tables you have in your warehouse based on other sources, like payments, support tickets, and sales activity. This lets you answer a much broader set of questions about your users.

As data becomes increasingly critical to growth and the modern data stack continues to increase in flexibility, Mixpanel and RudderStack are proud to partner together to deliver better analytics to product teams everywhere, fueled by rich data from the data warehouse.

Join our upcoming technical session The Modern Data Stack is Warehouse-first on November 11 at 2:00 ET to hear more about why the data warehouse should be at the center of your data stack. The session will feature panelists from Snowflake, Mixpanel, RudderStack, and Mammoth Growth.