AdRoll is a performance marketing platform that helps marketers reach their audience anywhere on the web and convert potential customers into buyers. It offers e-commerce add-ons, email marketing, and marketing automation platforms, reporting and tracking tools, and more.

Is remarketing the same as retargeting?

Remarketing uses emails to re-engage past customers who have already done business with your brand/ product. Retargeting, however, uses paid ads to re-engage audiences who have visited your website or social accounts.

Yes, AdRoll is a self-serve DSP(Demand-side platform)

How do you use AdRoll?

To use AdRoll, you need to Sign Up or Sign in to AdRoll and let them know of your advertising expertise. You then need to connect your Google Analytics account so that AdRoll can help make recommendations based on your site traffic. Next, choose your campaign goal and review your personalized plan created by AdRoll.

AdRoll: Digital Marketing Platform Integration

AdRoll Integration

DestinationEvent StreamComing Soon

With RudderStack, you can seamlessly send your event data from a variety of event sources to Adroll. All you need to do is configure Adroll as a destination in RudderStack. Once enabled, events collected by RudderStack will automatically start flowing to Adroll in real-time. You can then use this event data to better understand your users’ product journey, and design personalized messaging and marketing campaigns for them.

By Integrating Adroll with RudderStack, you can:

Get all your event data across multiple sources to AdRoll without having to manually instrument the integration
Use the real-time event data to understand your customers’ product journey
Design effective cross-channel marketing campaigns and strategies without having to worry about the quality of the event data

Use the AdRoll integration with other popular sources

Eleventy

Gatsby

About AdRoll

AdRoll is a popular marketing platform that allows you to connect, automate, and measure the whole customer journey across the Web. AdRoll helps you build customized strategies using email marketing, AI-driven product recommendations, and cross-channel measurement.

With a simple interface, AdRoll offers effective solutions for your marketing campaigns and insights.