What is mobile attribution?

Mobile attribution helps identify which campaigns, channels, and partners bring app installs, in-app purchases, and more. These insights help measure and optimize marketing activities for both user acquisition and retargeting campaigns.

What is AppsFlyer used for?

AppsFlyer is a mobile attribution analytics and app tracking platform. It helps companies manage, measure, and optimize their mobile user acquisition process to improve your ROI. It also provides you with features, including its unique deep linking technology, intuitive dashboards, and more.

How does mobile app analytics work?

The measurement software matches users who were tagged when they clicked the ad to the users who are seen using the app. This confirms that the ad click led to an install. The engagement data is either synced back to the ad network using postbacks or, the in-app events are attributed to the specific ad network that drove the install. Marketers use this data to gain performance insights and to build more effective campaigns.

AppsFlyer Integration | RudderStack CDP

Name: RudderStack
Rating: 9.4 (50 reviews)

AppsFlyer Integration

SourceEvent Stream

You can quickly and easily set up AppsFlyer as a source on the RudderStack dashboard. Simply add an endpoint that points to RudderStack with AppsFlyer's Push API option, and send events to RudderStack whenever AppsFlyer gets an event. The event data ingested from AppsFlyer can be further routed to marketing and analytics tools, data warehouses, etc., for further processing.

By Adding AppsFlyer as a Source in the RudderStack Dashboard, you can:

Capture and send events, including re-engagement, reattribution, in-app install events, etc., to RudderStack.
Ingest your customer event data and route it to your preferred destination platforms securely, in the desired format.
Store properties from AppsFlyer event payload into the RudderStack event format.

About AppsFlyer

AppsFlyer is a popular SaaS-based mobile attribution and marketing analytics platform. It allows you to manage, measure, and optimize your mobile user acquisition to improve your ROI. AppsFlyer offers exciting features such as unique deep linking technology, real-time data reports, and much more.