Question 1

What is AppsFlyer used for?

Accepted Answer

AppsFlyer is a third-party mobile attribution platform that provides acquisition insights and analytics.

Question 2

Is it hard to set up AppsFlyer?

Accepted Answer

Difficulty can vary based on your mobile tech stack and attribution model. Many users choose to simplify implementation by sending data to AppsFlyer through secure Attribution Platforms integration tools like  RudderStack.

Question 3

How much does it cost to integrate AppsFlyer with RudderStack?

Accepted Answer

You can try RudderStack and start sending data to AppsFlyer for free (up to 1 million events per month). RudderStack offers transparent, volume-based event pricing. See  RudderStack's pricing.

Question 4

What is the purpose of attribution?

Accepted Answer

Attribution helps you better understand which channels, campaigns and product features attract the most customers, or have the most impact on your customers. It allows you to optimize your product features so that you can maximize customer engagement, and improve your conversion and retention rate. There are various popular attribution models used in the market today, such as multi-touch attribution, time decay, lift studies, etc.

Question 5

What is an attribution tool?

Accepted Answer

Attribution tools allow you to determine how effective your digital advertising campaigns and marketing channels are. They act as an intermediary between your marketing tools and your product or website. Attribution tools determine which customer sources are driving the most conversions, and give you a detailed overview of your customers' product journey. Typically, the tracking mechanism of these attribution tools is based on cookies, tags or UTM (Urchin Tracking Module) parameters. They highlight all the touchpoints a customer had engaged in before they converted. Marketing teams use attribution tools to plan advertising and marketing campaigns by identifying the most cost-effective ads or the ones that are driving the most visitor traffic. They use the attribution tools as a bridge between marketing activities and customer acquisition or retention.

Question 6

What is Mobile App Tracking?

Accepted Answer

Mobile app tracking allows you to collect data related to app installs and events from your customers’ or users’ devices. A unique device fingerprint is created whenever a user clicks on an advertisement using a Mobile App Tracking link. This link leads the user to the Play Store / App Store and allows the user to install your app. The App Tracking SDK then regenerates the fingerprint and sends the information to your tracking servers.

AppsFlyer Integration

AppsFlyer Integration

Use the AppsFlyer integration with popular sources