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Braze Integration
RudderStack allows you to track, collect, and send your event data across various platforms to Braze for effective marketing automation. Once you enable Braze as a destination, the RudderStack SDKs automatically start collecting event data across the web and mobile platforms and send it to your Braze dashboard. You can thus get a real-time live view of your customers and their activities in a single dashboard. With Braze’s cutting-edge AI capabilities, you get the insights you need to implement effective marketing strategies.
Add Braze as a destination and:
- Save precious development time and effort by seamlessly integrating Braze without any coding
- Leverage RudderStack’s native web, iOS, and Android SDKs, as well as server-to-server API calls to track and collect event data
- Send contextual information about the users and what they are doing on your website or app to Braze
- Map specific events to the appropriate Braze-defined events without any manual transformation or custom coding
About Braze
Braze is a marketing automation platform that extensively uses analytics to power and optimizes your marketing campaigns. It gives you a 360-degree view of your customers by bringing together all the relevant data in one place.
Braze allows you to set up expert SMS and push notifications on the web as well as mobile platforms. You also get a cross-channel view of your users’ interaction with your product, along with their behavior and interests. These insights help you to optimize your product, as well as improve customer engagement through tailored email and push notifications.
With Braze, you also get an intuitive campaign builder that allows you to quickly build your campaigns and get them up and running in no time.
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