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Comscore Integration
Comscore is a cross-platform media analytics tool that helps you capture vast audience insights across digital, linear TV, over-the-top (OTT), and theatrical viewership. Comscore helps media agencies, brands, and advertisers to combine their consumer data in different ways and ensure that advertising reaches the right audience. Along with the reliable measurement of cross-platform audiences, Comscore aims to provide advertisers with strategies to reach consumers based on more granular data.
Comscore Integration
Comscore is a cross-platform media analytics tool that helps you capture vast audience insights across digital, linear TV, over-the-top (OTT), and theatrical viewership. Comscore helps media agencies, brands, and advertisers to combine their consumer data in different ways and ensure that advertising reaches the right audience. Along with the reliable measurement of cross-platform audiences, Comscore aims to provide advertisers with strategies to reach consumers based on more granular data.
With RudderStack, setting up Comscore is very easy. Comscore’s native SDK is wrapped inside RudderStack’s SDKs, so you don’t have to worry about installing any custom code. Enable Comscore as a destination in RudderStack and add a simple configuration to start sending your data directly from your platforms and devices.
By Integrating Comscore for RudderStack, you can:
- Auto-transform your Audience Event data in the format required by Comscore
- Map specific customer events and their properties to the associated Comscore events
- Track and report user’s activities, ads viewed, actions taken, and so on.
- Identify your users in RudderStack along with their traits, and trace their activities across different platforms
About Comscore
Comscore is a cross-platform media analytics tool that helps you capture vast audience insights across digital, linear TV, over-the-top (OTT), and theatrical viewership. Comscore helps media agencies, brands, and advertisers to combine their consumer data in different ways and ensure that advertising reaches the right audience.
Along with the reliable measurement of cross-platform audiences, Comscore aims to provide advertisers with strategies to reach consumers based on more granular data.
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