How do you create a Custom Audience on Facebook?

To create a Custom Audience in Facebook:

What is the meaning of a custom audience?

Custom audiences help you reach your ideal audience by entering relevant keywords, URLs, and apps. For example, you can set up a custom audience in your display, gmail, and video campaigns by simply adding specific keywords, URLs, and apps related to your product or service.

Facebook Custom Audience Integration

DestinationEvent Stream

Integrating Facebook Custom Audience with RudderStack lets you send your customer events to create custom audiences via the Facebook Marketing API. Once the destination is configured and enabled, events from RudderStack will start flowing to Custom Audience.

By adding Facebook Custom Audience as a destination in the RudderStack dashboard, you can:

Send your customer event data directly to Facebook and add it to existing Facebook Custom Audiences
Format the user data in the format prescribed by the Facebook Marketing API using the Explicit Formatting Feature
Track and use a particular session ID while adding or removing users via sessionIdAdd and sessionIdDelete

About Facebook Custom Audience

Facebook Custom Audience is a popular ad targeting tool that enables you to search your audience among the sea of people on Facebook. It helps you build custom audiences using sources such as customer lists, web or app traffic, or engagement on Facebook.