Question 1

What is Google Analytics 4 used for?

Accepted Answer

Google Analytics 4 is a widely-used third-party Web and Mobile analytics provider that provides insights into the performance of ads and advertising campaigns.

Question 2

Is it hard to set up Google Analytics 4?

Accepted Answer

Difficulty can vary based on the cleanliness of your Web and Mobile and campaign data. Many users choose to simplify implementation by sending data to Google Analytics 4 through secure Analytics integration tools like  RudderStack.

Question 3

How much does it cost to integrate Google Analytics 4 with RudderStack?

Accepted Answer

Pricing for Google Analytics 4 can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See  RudderStack's pricing.

Question 4

What is Google Analytics 4 or GA4?

Accepted Answer

Google Analytics 4 is the latest update of Google Analytics and was formerly known as "App + Web". GA4 includes improved reports than the previous Universal Analytics properties. GA 4 property can be used for a website, an app, or both together.

Question 5

What is the difference between GA4 and Universal analytics?

Accepted Answer

Google Analytics 3 (also known as Universal Analytics) uses the measurement model based on sessions and pageviews. On the other hand, the new GA4 uses the measurement model based on events and parameters. GA4 also considers 'pageview' as an event.

Question 6

How do I update Google Analytics 4?

Accepted Answer

If you have Universal Analytics running on your website, you will receive a new Upgrade option to GA4 in the admin section. This will initiate a wizard that helps you upgrade to the new Google Analytics 4 property.

Google Analytics 4 Integration

Google Analytics 4 Integration

Use the Google Analytics 4 integration with popular sources