Question 1

What is Google Tag Manager used for?

Accepted Answer

Google Tag Manager is a tag management service that enables users to easily deploy scripts and custom code within their website or app.

Question 2

Is it hard to set up Google Tag Manager?

Accepted Answer

Difficulty can vary based on the complexity of your tech stack and data. Many users choose to simplify implementation by sending data through secure tag management integration tools like  RudderStack.

Question 3

How much does it cost to integrate Google Tag Manager with RudderStack?

Accepted Answer

Pricing for Google Tag Manager can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See  RudderStack's pricing.

Question 4

What does Google Tag Manager do?

Accepted Answer

Google Tag Manager (GTM) is a popular tag management system. It allows you to update your measurement codes and fragments (popularly called tags) on your website or mobile applications without having to manually edit your website code. It is very simple to configure, reliable, and it saves you a lot of time managing website tags.

Question 5

How do I get Google Tag Manager? Is it free?

Accepted Answer

Google Tag Manager comes with both free and enterprise versions. In order to create a GTM account or use an existing one, go to  https://tagmanager.google.com . You can then create containers associated with your account, for your website or mobile app. Then, you can use these containers to add and publish your tags.

Question 6

What is the difference between Google Tag Manager and Google Analytics?

Accepted Answer

Google Analytics is an analytics and reporting tool that gives you insights into your website traffic. Google Tag Manager is a tag manager that allows you to publish your tags based on rules as specified by you. GTM does not replace Google Analytics in any way. Instead, you can use it to add tracking code or for tag deployment on your website, while defining when those tags must fire.

Google Tag Manager Integration

Google Tag Manager Integration

Use the Google Tag Manager integration with popular sources