What is Mixpanel used for?

Mixpanel is a product analytics tool that provides user behavior insights by looking at the performance of your product - whether it’s on the web or mobile. This is in order to convert, engage, and retain more users.

How much does it cost to integrate Mixpanel with RudderStack?

You can try RudderStack and start sending data to Mixpanel for free (up to 1 million events per month). RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

How to name your Mixpanel data?

In order to keep the event names clean, you should describe the action or the event as it happens. Also, consistency is key – you should decide on the casing to be used and the even spacing of the event names. Different businesses collect and name their data differently. However, it is highly recommended to use title casing and spaces instead of using camelCase or snake_case.

What is the Mixpanel API?

The Mixpanel API allows you to access and use the data that Mixpanel analyzes. This API is RESTful, and the responses are returned in JSON format.

Mixpanel Analytics Integration

Mixpanel Integration

Mixpanel is an analytics platform that lets you track user actions with your application. It offers features like in-app A/B testing, user survey forms, and custom reports to measure customer retention. It also provides specific tools for targeted business communication and engagement with your customers.

DestinationEvent Stream

Mixpanel makes extensive use of customer event data for product and behavioral analytics. RudderStack tracks and collects this data from your specified sources and sends it to Mixpanel in real-time. The integration is quite straightforward, and once enabled, RudderStack starts tracking all the information related to your users and their on-site activities. This information is then sent to Mixpanel in real-time in a format that it expects.

Add Mixpanel as a destination in RudderStack and:

Track and collect all your customer data from a variety of sources including web and mobile applications
Send the events to Mixpanel without worrying about transforming and readying it for analytics
Collect relevant events and details related to user engagement and other real time insights
Create and send events with custom properties without worrying about their compatibility with Mixpanel

Use the Mixpanel integration with other popular sources

.NET SDK

RudderStack SDKs

AMP Analytics SDK

RudderStack SDKs

RudderStack Mixpanel Documentation

Refer to our step-by-step guide and start using Mixpanel today

About Mixpanel

Mixpanel is an industry-leading product and behavioral analytics platform. It is used by many businesses to optimize their product and increase user engagement.

Mixpanel allows you to analyze the customer event data and identify trends associated with your key business metrics.

With Mixpanel, you can better understand your users’ overall behavior and take appropriate steps to increase engagement with them. If improving customer retention and improving your business KPIs is your goal, then Mixpanel is a must-have tool to have in your marketing stack.