Question 1

What is MoEngage used for?

Accepted Answer

MoEngage is a multi channel optimization product that enables teams to build engaging experiences across multiple channels.

Question 2

Is it hard to set up MoEngage?

Accepted Answer

Difficulty can vary based on the complexity of your tech stack and customer data. Many users choose to simplify implementation by sending data through secure multi channel optimization integration tools like  RudderStack.

Question 3

How much does it cost to integrate MoEngage with RudderStack?

Accepted Answer

Pricing for MoEngage can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See  RudderStack's pricing.

Question 4

What is customer engagement?

Accepted Answer

Customer Engagement is used to measure a brand's interaction with its customers across various touchpoints throughout its product lifecycle. Customers who are highly engaged buy more, share their buying experiences with others, and show more loyalty. An increased customer engagement is driven by a high-quality customer experience, positive interactions via different channels such as online, in-person, over the phone, etc. A planned strategy takes customer engagement from reactive to proactive.

Question 5

How to migrate Web Push Subscribers from other platforms to MoEngage?

Accepted Answer

To migrate Web Push Subscribers from other platforms to MoEngage, you first need to integrate MoEngage SDK with your website. Next, add the FCM details ('FCM Project Number' and 'API Server Key,' the same as used in the previous platform) on the MoEngage Dashboard. To register the MoEngage Service Worker on the user's device, you need to create campaigns to target 'All Users' in the previous vendor platform and redirect the users onto your website. This will allow users to receive Push Notifications from campaigns created on the MoEngage Platform. The opt-in permission will not be displayed for users who have already subscribed to receive web push notifications from your website. However, steps to Register with MoEngage Service Worker, Generate a push token, Capture device details ( Browser type, Browser version, etc.) would occur in the back-end. With these steps, users will be able to receive Push Notifications from campaigns created on MoEngage Dashboard.

Question 6

How can I import custom data into MoEngage?

Accepted Answer

To capture user data, MoEngage offers SDKs on all mobile platforms and also a JavaScript SDK. A few additional user attributes and User Events can also flow from customer servers. The Data Import API captures this additional information to MoEngage servers.

MoEngage Integration

MoEngage Integration

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