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Optimizely Integration
Optimizely Web is a web experimentation platform that allows you test and experiment new features on your website across any channel or device. It is typically used by marketing teams and product managers to learn more about the customers' product journey, and test new features to boost conversion rates and overall customer engagement.
Optimizely Integration
Optimizely Web is a web experimentation platform that allows you test and experiment new features on your website across any channel or device. It is typically used by marketing teams and product managers to learn more about the customers' product journey, and test new features to boost conversion rates and overall customer engagement.
Configuring the Optimizely Web integration on the RudderStack dashboard is a matter of minutes. Once the integration is enabled, RudderStack automatically tracks and collects all your experimentation data and routes it securely and reliably to Optimizely Web, in real-time. With RudderStack, you don’t need to waste your time manually tracking the events. All you have to do is add the Optimizely Web snippet in the tag of your website, along with the RudderStack JavaScript snippet, and that’s it! RudderStack will take care of everything else.
By Adding Optimizely Web Support for RudderStack, you can:
- Skip all the manual configurations to set up Optimizely Web and get started in no time
- Route your event data across various event data sources to Optimizely Web reliably
- Send your experiment data to Optimizely along with the associated properties in real-time
- Provide custom campaign properties to Optimizely without the risk of incompatibility
- Send your experimentation or campaign data to other tools or platforms, as specified by you
RudderStack Optimizely Documentation
Refer to our step-by-step guide and start using Optimizely today
About Optimizely
Optimizely Web is a popular A/B testing and web experimentation tool that allows you to test and experiment with new website features, and measure how they impact the overall customer experience. Built for developers and marketing teams alike, its easy-to-use visual editor allows you to innovate and improve your website at scale.
With Optimizely Web, you can easily track and measure the customers’ overall product journey on your website. From the resulting insights, you can test new product features, optimize your content, and measure their effectiveness. If improving overall customer experience and increasing their retention rate is your goal, then Optimizely Web is a must-have tool in your marketing tech stack.
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