Tapstream is an app marketing cloud platform that allows you to drive user acquisition and engagement for your app. It offers unique mobile attribution and event tracking capabilities, along with deep linking features to link users to your in-app content. With Tapstream, you can easily incentivize your referral program and create custom landing pages for your campaigns. Tapstream is ideal for marketers and businesses to measure the performance of your app install campaigns, engage with your users to drive retention rate, and grow your user base through unique, personalized customer experience.