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TVSquared Integration
TVSquared is a television attribution platform that specializes in enterprise-scale cross-screen and multi-touch TV attribution and measurement. They empower the advertising companies to quantify and attribute responses generated across televisions everywhere, and deliver meaningful business insights from the linear and digital TV content.
TVSquared Integration
TVSquared is a television attribution platform that specializes in enterprise-scale cross-screen and multi-touch TV attribution and measurement. They empower the advertising companies to quantify and attribute responses generated across televisions everywhere, and deliver meaningful business insights from the linear and digital TV content.
The TVSquared integration for RudderStack is very simple to implement and is just a matter of a few steps. You can then use RudderStack to send your customer event data to TVSquared for a much clearer view of your overall performance - from offline spend to online sales. Through RudderStack’s SDKs, the event data you send to TVSquared is used to fuel real-time spot and response data analysis. The resulting insights can then be used to modernize your TV advertising.
By Integrating TVSquared Support for RudderStack, you can:
- Send all your events to TVSquared securely without the need for manual coding or any additional JavaScript code
- Seamlessly distribute the traffic and manage the load effectively with RudderStack servers
- Map all the data from RudderStack to TVSquared in the format that they expect.
RudderStack TVSquared Documentation
Refer to our step-by-step guide and start using TVSquared today
About TVSquared
TVSquared is an enterprise-scale TV attribution platform that enables advertising businesses to quantify TV’s impact. It allows companies to analyze, measure, and optimize responses generated across TV everywhere.
TVSquared uses ‘frequency decomposition,’ a sophisticated statistical approach, to accurately calculate continuous baseline profiles every minute.
Many advertisers worldwide use TVSquared to measure television impact – from immediate response to longer-term results, with high scalability and accuracy.
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