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Learning Topics
Customer Data
Data Warehouse
- How to Create and Use Business Intelligence with a Data Warehouse
- Data Warehouse Architecture
- Best Practices for Accessing Your Data Warehouse
- What Is a Data Warehouse?
- Data Warehouse Best Practices — preparing your data for peak performance
- How do Data Warehouses Enhance Data Mining?
- Data Warehouses versus Databases: What’s the Difference?
- What are the Benefits of a Data Warehouse?
- Key Concepts of a Data Warehouse
- Data Warehouses versus Data Lakes
- Data Warehouses versus Data Marts
- How to Move Data in Data Warehouses
- Difference Between Big Data and Data Warehouses
Data Security
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Learning Center
Customer Data
What Is Customer Data?
This article gives a definition of customer data, as well as explaining the different types of customer data, how customer data is collected, why it is important, and whether collecting customer data is legal.
Customer Data Analytics
Customer data analytics is generating inferences from data that’s coming directly from your customers, or is inferred through their actions in your SaaS product, website, and campaigns. This article helps you choose the right processes for the job.
Customer Data Management
Customer data management (sometimes known as “customer database management”) is a common umbrella term for the strategies a company uses to collect, control and use its customer data.
Collecting Customer Data
It’s no secret that data has become the most precious commodity to today’s leading businesses. When properly mined, data can enable powerfully effective marketing and game-changing growth strategies.
CDPs vs. DMPs
Customer data management has recently undergone changes with the tools used to handle customer data. This article will help illustrate the difference between two of these tools — customer data platforms (CDPs) and data management platforms (DMPs).
Types of Customer Data
Customer data is both a valuable business asset that can be used for marketing and business growth, as well as a sensitive source of information about individuals that must be protected.
Customer Data Protection
Customer data protection is vital for avoiding PII data breaches and their legal and reputational consequences. In this article, find out how to protect your customer data.
What is Identity Resolution?
Identity resolution is the process of combining personal information gathered by a website to generate a complete view of customers for enhanced data analysis.
What Is a Customer Data Platform?
This article defines a customer data platform (CDP), and explains the different types of CDPs. It also weighs the pros and cons of buying software vs building your own.
What is an Identity Graph?
Identity graphs are used to filter redundant customer data and connect potentially billions of points in a complex, scalable web of people and behavior.
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