RudderStack vs. Segment

It’s time to take a modern approach to your customer data platform. RudderStack is the best alternative to Twilio’s CDP offering because we solve your event data integration challenges with an open source tool, a warehouse-first approach to customer data management, and a pricing model designed for scale.

RudderStack is the only Segment alternative that enables you to turn warehouse data into an event stream via Reverse ETL and send it to every destination in your stack.

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Here are the top reasons companies choose RudderStack over Segment

Built for developers
RudderStack is open source and built for developers including Github integrations and an API-first approach to data management, so you can seamlessly integrate it with your existing stack and workflow.

Warehouse-first
RudderStack treats your data warehouse as a first-class citizen and provides unique features to unify and unlock the data inside. Build complete customer profiles in your warehouse and enrich data for various use cases —all with a little SQL.
Complete customer data control
Say goodbye to GDPR and InfoSec concerns. RudderStack doesn’t store any data. Instead, our data pipelines build your customer data lake and your identity graph on your data warehouse.
Scalable, usage-based pricing
RudderStack’s pricing is sensible. It’s based purely on event volume, not on MTUs (monthly tracked users) like Segment’s model. Our model works for small businesses, startups, and Fortune 100 enterprise companies alike.
Support for data warehouses and data lakes
RudderStack supports data warehouse and data lake destinations including Amazon Redshift & S3, Microsoft Azure Synapse & Data Lake, Google BigQuery & Google Cloud Storage, PostgreSQL, and Snowflake.

Join companies like Crate&Barrel, Tonal and Hinge who stream events through RudderStack

“When it came down to deciding between the two options, there wasn’t a question. We chose RudderStack as the foundation for our real-time customer data platform to enable data-driven personalized engagement online.”

- Chris Frye
Director of Digital Architecture, Crate and Barrel

When companies migrate from Segment, they love using these features:

Transformations

Run JavaScript functions on the live event stream or dbt models on at-rest data, then send the results to your entire stack.

Data Governance API

Pull rich metadata on your event stream and integrate with your existing alerting system and CI/CD pipeline, then push schema enforcement back into your system—all via API.

Rich Grafana Dashboards

Get a real-time view of events, see performance under load, set up notifications and alerting, and get rich statistics about event delivery.

Seamlessly migrate from Segment to RudderStack

With our Segment source and support from our migration team, migrating from Segment to RudderStack is a breeze.

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RudderStack vs Segment Comparison

PRICING

Pricing Model

Events

MTUs

CORE FEATURES

High-performance web/mobile event tracking SDKs

Support for 3rd party SaaS sources (ETL)

Data governance

Available destinations

100+

Support for warehouse destinations

Build a single view of the customer in the warehouse

Identity stitching and resolution

Enable real-time personalization

Real-time event transformations

Real-time monitoring

Event Replay

RUDDERSTACK ADVANTAGES

Data ownership

We don't store your data

Always stores your data

Warehouse sync time

30 mins, configurable to 15 min

12 hours

Reverse ETL support

HIPAA Compliant

Open-source offering

Dedicated VPC hosting

Ad-blocker resilient

Automatically build a customer data lake

Fuel your whole organization with rich customer data

Marketing teams
Serve marketing with the metrics they need to make smarter decisions, run more impactful marketing campaigns, get a handle on attribution, and create better customer experiences. Dump brittle tag management solutions and use RudderStack to send data to all of your marketing tools.
Product teams
Collect all of your web and mobile app product data with our high performance SDKs, enrich the data in your warehouse, and serve it to product analytics tools to help your team build a deep understanding of the user experience to increase retention and drive a smarter product roadmap. You can also fuel machine learning models with data from RudderStack to create personalized in-app experiences.
Sales and Customer Success teams
Give your sales and support teams superpowers by delivering the complete customer profiles from your data warehouse directly to Salesforce, Hubspot, Zendesk or another CRM tool, so they’ll never perform outreach or schedule a call without the relevant context.

Download our RudderStack vs. Segment info sheet

Explore RudderStack Today

Our Free plan includes 5 million events per month, so you can explore and test the product. Install an SDK, connect a destination, and see data start to flow.

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FAQs

What’s the difference between RudderStack’s pricing model and Segment’s?

Segment’s pricing is based on monthly tracked users (MTUs) while RudderStack charges based on event volume. An event can be any single user interaction, for example, a user logged, an order was completed, or a page was viewed. The challenge with the MTU approach is if you have a product or company that has many users but not many conversions (e.g. a media company that drives a lot of content views). Segment will price each user into their pricing model even if they’re not generating revenue for your company. RudderStack charges only for the events.

Does RudderStack store data?

No. Unlike Segment, RudderStack does not store your data. Our warehouse-first approach is so that customers build their own customer data platforms using their warehouse of choice.

Is RudderStack Open Source?

– RudderStack offers both an Open Source and a Cloud option for tracking events. You can find a detailed comparison of these two options on the RudderStack Cloud vs. Open Source page of our docs site.

What if I don’t have a data warehouse?

Not a problem. RudderStack also works with Data Lakes and hundreds of destinations. Check out our catalog of integrations.

Get started today

Start building smarter customer data pipelines today with RudderStack. Our solutions engineering team is here to help.